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Abr 16 2014 Some little rules about design
In design, it’s what’s inside that counts. What you see with your eyes on that screen is not “design”. That is the style of your product, the looks, or the graphics that have been chosen for you, the mask that has been put on top of the app, which usually follows a trend, and which…
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Abr 16 2014 Three types of design
People tend to use the word «design» very loosely when talking about product, but it’s actually quite important to distinguish between the types of design (and their respective designers) when seeking to understand what someone means by the term in any given context, as well as how they apply to the overall product development process.
I…
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Abr 16 2014 Being a Product Designer
So: I am a Product Designer, and I am very happy having that role in thiscompany.
I am not strictly a UX Designer, as I do not do research, personas, card sorting or what else you might see in a workshop title at a UX conference.
Well, I also do that, given how our users’ experience is always at the heart of what I…
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Abr 16 2014 Better products through chemistry
As a product manager, I’m a big fan of the framework for finding causal reasons why people switch from one product to another.
In the framework, we often talk about the importance of energy. Energy manifests itself as the emotion and motivation customers have to make progress — to make a potential switch to our products. Understanding how energy works,…
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Abr 16 2014 Pair designing our relationships
I spent the last three months in San Francisco, where I took part in Tradecraft, a personal incubator for startup professionals. For 90 days from 9 am till 9 pm I was digging into UX. That meant almost no personal life whatsoever. What is more, for all that time I was 6000 miles away from…
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